Choose Your Fighter

Tools Used: Adobe Illustrator, Photoshop, Figma

The amphibians of the world have been going extinct since the 1970s! Lately, their numbers have been dropping drastically. Many people aren’t even aware that this is an issue! This 360-degree advertising campaign designed for the World Wildlife Fund brings their issues to life and shows them in the “fight for their lives.” Each species of amphibian showcased in the campaign is native to the United States and are considered endangered or threatened. There are out-of-home advertisements which include a series of 4 diptych posters and a billboard. To further expand on the campaign, there is a web game, trading cards, action figures, and other additional merchandise. This project won Best in Illustration in the 2024 Glitch National Student Design Competition, hosted by the AIGA at Michigan State University.