Pluto’s Cereal

Tools Used: Adobe Illustrator, Photoshop

Pluto’s is an out-of-this world cereal! The brand character is a green alien, Pluto, who loves racing his UFO and is the current flag man for Pluto’s High Speed Racing Track. The 3d Model is a toy that would come in the cereal box as a surprise item! This fun character has an exciting story that appeals to children and draws them to the product. The illustration style is round which helps the character to appear friendly and approachable. I also made the colors bright with lots of pink and purple. The color scheme not only helps show the galaxy theme but also appeals to the target audience.